100Plus
100Plus Healthcare Technology & Software 100plus.com Improving remote patient care 100Plus is a Remote Patient Monitoring technology company with products that offer physicians a way to monitor their clients’ blood glucose, blood pressure, oxygen in their bloodstream and weight – without needing to see them in their office. The challenge Educating, guiding and inspiring visitors After experiencing a surge in business during COVID and an acquisition, A site designed to guide, educate and wow its users.100 Plus needed a website to reflect their recent growth and service offerings. While marketing and lead generation were the primary goals, 100Plus also wanted to ensure their site had a storytelling approach to educate and guide users. The main goals were to: Increase sales Educate on products and services Improve user experience Improve search performance The fix A storytelling approach with compelling CTAs Webtraffy’s team got to work creating an interactive and cohesive website. With a focus on storytelling and guiding users throughout the site with clear calls-to-action, the new site effectively markets to physicians while educating providers and patients on 100Plus and the research and results that support their services. Here’s how we did it: Clear messaging paths Keyword research and SEO copywriting Straightforward site navigation Modern and interactive design Partner with Us Since 2020, the Webtraffy web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site. Reach out to our support team ➤
Byline Bank
Byline Bank Banking & Financial bylinebank.com A modern platform for community-driven banking Byline Bank is a Chicago-based financial institution with deep community roots. A long-time Webtraffy partner, Byline recently returned for a site refresh to better serve their business banking and commercial lending customers—while continuing to engage and support their consumer audience. The challenge Balancing business goals with brand evolution With a recent branding update and evolving offerings for business and commercial banking, Byline’s existing site was outdated and in need of a refresh. There was also opportunity for SEO, CRO and functionality improvements. Key goals were to: Serve three distinct audiences with clear pathways and CTAs Smooth out the “blocky” site flow with improved, fluid design elements Transform the site from an informational resource to a lead-generation platform Update content and navigation strategy The fix User-focused copy and site navigation Webtraffy delivered a refreshed, responsive site aligned with Byline’s updated brand and business goals. With UX design, improved functionality and targeted messaging, the new site helps guide all audiences to conversion, builds credibility and inspires action. Key wins were: A flexible CMS, including a custom rates post type for easy updates Updated design adaptable for all screen sizes Navigation and CTAs that helps users self-identify Improved search functionality and information indexing Partner with Us Since 2020, the Webtraffy web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site. Reach out to our support team ➤
The Horton Group
The Horton Group Consulting Professional Services thehortongroup.com How The Horton Group Achieved a 26% Increase in Qualified Leads with Webtraffy The Horton Group is an insurance brokerage firm providing tailored risk protection solutions and consulting for businesses and individuals. Challenges Updating their website in line with a brand refresh Increasing user-friendliness to generate leads Simplifying website maintenance Solutions Comprehensive project planning and resourcing Content, SEO and user experience strategy Collaborative design and copywriting process Easy-to-update backend development Results 26% increase in qualified leads from web Increased website activity Webtraffy rocks Webtraffy truly understands all aspects of the web, which makes me feel very secure working with them. They follow through with everything they promise. Even if I moved to a new company, I’d still go back to them for website design. Nancy Duarte CEO, Duarte Partner with Us Since 2020, the Webtraffy web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site. Reach out to our support team ➤
Gordon Food Service
Gordon Food Service Food & Beverage Professional Services gfs.com Over 125 years delivering superior food and support Gordon Food Service is a distributor and retailer, supplying food products, ordering and delivery services, and business solutions and consulting to a range of industries. Gordon began as a small brother-owned business and has grown to be the largest family-operated food distributor in North America. The challenge Complex site structure & diverse audiences Gordon Food Service offers a range of products, solutions and services to multiple industries and businesses. They came to Webtraffy for help simplifying and streamlining their site to better demonstrate their leadership, encourage more conversions and improve user experience. There were a few key challenges: Standing out in a competitive industry Complex site navigation Poor UX & messaging Outdated branding The fix User-focused copy and site navigation Webtraffy met these challenges head-on by creating a content strategy that identified the needs of the customers & elevated the value Gordon brings to every partnership. Here’s how we did it: Reorganized site navigation with SEO & UX in mind Updated CTAs & testimonials to inspire action Conversion copywriting Modern & accessible design Their updated website seamlessly guides users through the services & resources they need to make an informed decision about partnering with Gordon Food Service. Partner with Us Since 2020, the Webtraffy web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site. Reach out to our support team ➤
Budderfly
Budderfly Environment Technology & Software budderfly.com Efficient energy management Budderfly offers energy management services to clients using an energy-as-a-service (EaaS) model. In other words, Budderfly installs, monitors, and manages energy-efficient equipment for a wide range of businesses. Then they invest their money back into technology, finding more ways to reduce waste and better the planet. The challenge Improving SEO and generating more leads Budderfly has a unique business model, providing all the necessary capital companies need, and only taking in profits when their client’s facilities work more efficiently. They are all about long-term partnerships, and they can truly serve anyone. They just needed a better way to get the right information in front of the right people. Key goals were: Lead generation – getting the right information in front of the right people Converting more visitors Boosting their SEO The solution A website that increased CTR, engagement and organic traffic Budderfly needed a site that would inspire, rank and convert. Webtraffy stepped in, streamlining the project plan and getting to work on: Optimizing the sitemap and site navigation Crafting engaging copy designed to convert Implementing web design that is on-brand, innovative and modern Increased organic traffic by 18% Leading more people to the website with a 28% increase in CTR Partner with Us Since 2020, the Webtraffy web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site. Reach out to our support team ➤
Access
Access Professional Services Technology & Software accesscorp.com Information and records management experts Access Corp offers comprehensive records management solutions for a range of industries, from automotive clients to healthcare and government organizations. Not only has Access Corp partnered with Webtraffy for web design and enhancement services, but they were our very first website optimization client. See how we’ve increased their search performance and conversions through ongoing site updates. The challenge Accommodating a growing site The Access Corp team first came to Webtraffy because their existing site wasn’t performing how they needed it to. We made some improvements that lasted them a few years, and eventually redesigned and re-platformed their site, focusing on the following goals: Better organizing site content Instilling trust and standing out from the competition Increasing conversions Improving search performance The solution Enhanced SEO strategy and updated design Webtraffy’s team worked closely with Access to get a better understanding of their existing services, future goals and conversion events. Through web design, content upgrades and SEO best practices, we were able to design a high-performing site that brings in more traffic and inspires users to convert: Improved UX with a better-organized sitemap Clean, interactive design elements On-page SEO updates and landing page creation Compelling copy and CTAs Webtraffy rocks Webtraffy’s rocks and we’re so so so sooooooo happy! Thank you for all the devotion in making our site great” Nancy Duarte CEO, Duarte Partner with Us Since 2020, the Webtraffy web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site. Reach out to our support team ➤
Duarte
Duarte Consulting Professional Services duarte.com Transforming interpersonal communication Duarte is a world-class communication firm that helps leading brands and leaders communicate with purpose, clarity and impact. They offer a range of services, from personalized coaching to group workshops. The challenge A website that was hard to update & needed a conversion and copy strategy Duarte helps professionals better lead, learn, present and listen in their daily lives. They are experts at interpersonal communication, and needed Webtraffy’s help showcasing this expertise online. Duarte’s old website: Didn’t accurately reflect their brand Wasn’t effectively differentiating them in the market Wasn’t scalable or flexible Needed an SEO and lead gen refresh Wasn’t properly equipped for data tracking and reporting The solution A site designed with SEO, CRO and future growth in mind Webtraffy’s expert team quickly got to work optimizing and redesigning Duarte’s site, resulting in: CMS development that is scalable, intuitive and easy to manage A modernized site design Search optimized site content Conversion optimized navigation and copy Improved tracking capabilities in Search Console and GA4 Duarte’s new website accurately reflects the value and expertise their services offer, encouraging more users to convert and setting the Duarte team up for scalable future growth. Webtraffy rocks Webtraffy’s rocks and we’re so so so sooooooo happy! Thank you for all the devotion in making our site great” Nancy Duarte CEO, Duarte Partner with Us Since 2020, the Webtraffy web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site. Reach out to our support team ➤
Vienna Beef
Vienna Beef E-commerce Food & Beverage viennabeef.com The iconic brand behind the “Chicago style” dog Chicago got its first taste of Vienna Beef in 1893, when two brothers debuted their homemade sausages at the World’s Fair/Columbian Exposition. Now Vienna Beef dogs can be found on nearly every street corner in the Chicagoland area. In many ways, Vienna Beef is Chicago. Just as the city is synonymous with its hot dogs, Webtraffy set out to create an ecommerce site that captured the brand, the spirit and the feel of this iconic company. The challenge Creating a fun, functional and high-performing site The Vienna Beef team came to Webtraffy to improve the benefit and performance of their website. They wanted their site to be easier and more fun to use, and to better showcase their diverse range of products, all while nodding to the great city of Chicago. Here were the key goals: Improve organic traffic Increase site conversions Incorporate fun, modern design elements Improve user experience The solution Responsive, flexible, UX-driven design To meet the Vienna Beef team’s goals, Webtraffy strategized ways to focus on SEO and CRO while bringing fun, functional and UX-driven design elements to the forefront. Here’s how we did it: Store and stand locators Search and conversion-optimized copy Clear and easy paths for retailers and individuals Fun branding elements: “Building a Chicago Dog” & “The Hot Dog Hall of Fame” Our efforts integrated Vienna’s brand, history and sense of fun into a beautiful website, and led to a 300% increase in site traffic. Website traffic tripled! We more than tripled site traffic after our website redesign and we’ve been partnering with those web nerds ever since. Shopping cart abandonment is down, sales are up. HOT DOG! Carrie Bodman Director of Marketing, Vienna Beef Partner with Us Since 2020, the Webtraffy web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site. Reach out to our support team ➤
Greater Chicago Food Depository
Greater Chicago Food Depository Not-for-Profit chicagosfoodbank.org Offering food, resources and hope to the Chicago and Cook County communities The Greater Chicago Food Depository’s mission is to end hunger, because they believe a healthy community starts with food. To achieve this, the Food Depository partners with a network of over 800 partner pantries, soup kitchens, shelters and mobile distribution centers to provide neighbors with the resources they need. The challenge Conflicting conversion paths and unclear messaging In order to help the greater Chicagoland community, the Food Depository relies heavily on donations and volunteers. This is an integral part of their success, but their existing website leaned heavily on messaging geared toward donors, making it difficult for people in search of food or assistance to navigate the website. They came to Orbit for help working through these key challenges: Confusing messaging & navigation Differing conversion paths Targeting two separate audiences Outdated design & UX The solution Streamlined navigation and clear CTAs Webtraffy’s team reworked the Greater Chicago Food Depository’s website strategy and architecture. By catering to donors and people in search of assistance, it’s now easier for all of their users to navigate the site and find the information they’re looking for. Some key wins: Robust mega-menus & streamlined navigation Modern, cohesive, UX-driven design Bold & colorful CTAs Refreshed messaging & SEO strategy The Food Depository came back to Webtraffy a few years later for optimization services– see how we’ve increased their organic traffic by 49%! Everyone that we’ve worked with at Orbit has gotten us at our core No matter who we work with at Orbit, there’s a sense that you get us and what we’re trying to do. Everyone that we’ve worked with at Orbit has gotten us at our core. They make things easy to comprehend even when it’s our first time learning about something. Everything is really organized, easy to follow, easy to reference. Amy Schriefer Director of Brand and Digital Marketing, Greater Chicago Food Depository Partner with Us Since 2020, the Webtraffy web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site. Reach out to our support team ➤