Byline Bank

Banking & Financial

A modern platform for community-driven banking

Byline Bank is a Chicago-based financial institution with deep community roots. A long-time Webtraffy partner, Byline recently returned for a site refresh to better serve their business banking and commercial lending customers—while continuing to engage and support their consumer audience.

The challenge

Balancing business goals with brand evolution

With a recent branding update and evolving offerings for business and commercial banking, Byline’s existing site was outdated and in need of a refresh. There was also opportunity for SEO, CRO and functionality improvements. Key goals were to:

Serve three distinct audiences with clear pathways and CTAs
Smooth out the “blocky” site flow with improved, fluid design elements
Transform the site from an informational resource to a lead-generation platform
Update content and navigation strategy

The fix

User-focused copy and site navigation

Webtraffy delivered a refreshed, responsive site aligned with Byline’s updated brand and business goals. With UX design, improved functionality and targeted messaging, the new site helps guide all audiences to conversion, builds credibility and inspires action. Key wins were:

- A flexible CMS, including a custom rates post type for easy updates
- Updated design adaptable for all screen sizes
- Navigation and CTAs that helps users self-identify
- Improved search functionality and information indexing

Partner with Us

Since 2020, the Webtraffy web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.