Greater Chicago Food Depository

Not-for-Profit

Offering food, resources and hope to the Chicago and Cook County communities

The Greater Chicago Food Depository’s mission is to end hunger, because they believe a healthy community starts with food. To achieve this, the Food Depository partners with a network of over 800 partner pantries, soup kitchens, shelters and mobile distribution centers to provide neighbors with the resources they need.

The challenge

Conflicting conversion paths and unclear messaging

In order to help the greater Chicagoland community, the Food Depository relies heavily on donations and volunteers. This is an integral part of their success, but their existing website leaned heavily on messaging geared toward donors, making it difficult for people in search of food or assistance to navigate the website. They came to Orbit for help working through these key challenges:

Confusing messaging & navigation
Differing conversion paths
Targeting two separate audiences
Outdated design & UX

The solution

Streamlined navigation and clear CTAs

Webtraffy’s team reworked the Greater Chicago Food Depository’s website strategy and architecture. By catering to donors and people in search of assistance, it’s now easier for all of their users to navigate the site and find the information they’re looking for. Some key wins:

Robust mega-menus & streamlined navigation
Modern, cohesive, UX-driven design
Bold & colorful CTAs
Refreshed messaging & SEO strategy

The Food Depository came back to Webtraffy a few years later for optimization services– see how we’ve increased their organic traffic by 49%!

Everyone that we've worked with at Orbit has gotten us at our core

No matter who we work with at Orbit, there’s a sense that you get us and what we’re trying to do. Everyone that we’ve worked with at Orbit has gotten us at our core. They make things easy to comprehend even when it’s our first time learning about something. Everything is really organized, easy to follow, easy to reference.

Amy Schriefer

Director of Brand and Digital Marketing, Greater Chicago Food Depository

Partner with Us

Since 2020, the Webtraffy web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.